Nolan Jones
brekeley-project-hero02.gif

University of CA, Berkeley -Branding

Brand design, Digital design, social media graphics, marking design, environmental design, print design

Be Berkeley

Brand Identity

To address declining undergraduate enrollment, I worked on a strategic campaign with the University of California Berkeley's Office of Undergraduate Admissions. The focus was to create a memorable experience for prospective and current students.


Working with a team, I developed a visual identity for the campaign. Some deliverables were a landing page, site/email banners, animations, social content, printed material, signage and a display typeface.

 

Design System

210726-BeBerk-DesignSys-PhotoMock.jpg
Secondary palette Iconography style P r i m a r y p a l e t t e
 

Digital Designs

Campaign banner on department’s landing page

Campus tour presentation slides

I redesigned the campus tours presentation deck to be on brand with Be Berkeley.

Social media graphics

 

Print Designs

Be Berkeley outreach campaign, Office of Undergrad Admissions, UC Berkeley, Brand Identity, marketing campaign, print, pamphlet,
 

Campus Signage

Be Berkeley outreach campaign, Office of Undergrad Admissions, UC Berkeley, Brand Identity, marketing campaign, environmental graphics, display banner
Be Berkeley outreach campaign, Office of Undergrad Admissions, UC Berkeley, Brand Identity, marketing campaign, environmental graphics, tabletop banner
210730-BeBerk-sign-image03.jpg