Be Berkeley
Brand Identity
To address declining undergraduate enrollment, I worked on a strategic campaign with the University of California Berkeley's Office of Undergraduate Admissions. The focus was to create a memorable experience for prospect and current students.
Working with a small team, I developed a visual identity for the campaign. Some of the deliverables were a landing page, site/email banners, animations, social content, printed material, signage and a display typeface.
Design System
Digital Designs
Print Designs
Campus Signage