Rakuten Rewards (formerly Ebates)
Digital Design
Rakuten helps connect shoppers to brands. Users are rewarded by receiving Cash Back, promotional deals and other shopping incentives. The platform presents shoppers with a personalized selection of deals to choose from.
At Rakuten, I supported customer, partner and internal design needs. My focus was creating promotional marketing materials for online shopping events across multiple touchpoints. Additional work included updating company brand standards and a design system for email.
Brand Toolkit
Upon Ebates becoming Rakuten Rewards, I helped create new brand standards. I updated some elements from the former Ebates, ensuring that these updates conformed to Rakuten parent brand.
Logo lockups
Type styles
Graphic elements
Neutral/Logo Red, Primary and Gradient brand colors
Type color pairing
Rewards icon lockups
System icons
Branded marketing designs
In-App Placements
For in-app ad placements, I worked closely with design and product teams to ensure that the designs were on brand and to spec.
Various in-app placements
Email Design
Email is the primary entry point to the Rakuten shopping experience. I helped design marketing emails and contributed to a design system for them. Marketing emails mirrored the app to create a visually cohesive experience.
Marketing email with sales deal for hero and additional sales tiles
Various marketing emails