Chief
Brand and Marketing Design
Chief is a private network for women business leaders. It’s mission is to change the face of leadership by helping women reach top positions. After securing additional funding, Chief hit the road for a National Tour. The tour consisted of events in 13 U.S cities.
As lead designer, I created an identity for the tour. The goals were to increase brand awareness, bring potential and existing members together and drive new member conversion. Deliverables were digital, social, print and environmental assets.
Brand Toolkit
I helped Chief to expand on it’s branding tools and guidelines. Here are a some of the branding elements updated.
App and marketing designs
National Tour
Using graphics from recently updated branding, I developed an identity for the National Tour. This identity was centered on the tour’s locations. The work included app, social, print and environments.
Digital designs
Social posts
Environments
For Chief’s National Tour events, a number of physical assets were needed. I created signage/wayfinding, bar menus, a step and repeat banner, digital photobooth instructions and a printed guestbook. Additional signs were created as site-specific needs arose.
